Attendance at the Rijksmuseum in Amsterdam 2014-2023

The Rijksmuseum is a national art and history museum located in Amsterdam, the Netherlands. Its collection is based on more than 2,000 paintings from the Dutch Golden Age, including the famous “The Night Watch” by Rembrandt, as well as works by notable painters such as Frans Hals and Vermeer. After being hit hard by the impact of the COVID-19 pandemic, attendance at the Rijksmuseum bounced back in 2023, reaching 2.7 million and equaling the figure reported in 2019.

How many tourists visit Amsterdam every year?

The Dutch capital plays a fundamental role in driving tourism to the Netherlands, especially when it comes to the inbound tourism market. In 2023, Amsterdam and the surrounding region of North Holland recorded over 10 million international tourist arrivals, ranking among the most visited travel destinations in Europe. This figure accounted for roughly half of all inbound tourist arrivals in the Netherlands that year, representing one of the highest contributions of leading travel destinations to inbound tourism in European countries.

Travel and tourism's economic contribution to the Netherlands

In 2023, travel and tourism's total contribution to the Netherlands' gross domestic product amounted to nearly 100 billion euros, remaining slightly below the figure reported in 2019. By contrast, travel and tourism's total contribution to employment in the Netherlands recovered from the impact of the COVID-19 pandemic in 2023, with travel and tourism generating, directly and indirectly, roughly 1.5 million jobs in the country that year.