In 2024, the archaeological park of the Colosseum in Rome was the most visited museum in Italy, with **** million visitors. This figure, the highest reported to date by the renowned attraction, represented a ** percent annual increase in attendance. The Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking that year, with *** million and *** million visitors, respectively.
Italy's rich cultural heritage, as well as its renowned landscapes and cuisine, are key drivers of tourism, making the country one of the most popular travel destinations in the world. In 2023, Italy placed ****** in a ranking of countries with the highest number of inbound tourist arrivals worldwide, with almost ** million inbound tourist arrivals.
figures only refer to paid institutions; museums are ranked based on the highest attendance in 2024
Supplementary notes
¹ The Pantheon became a paid tourist attraction in July 2023. Annual data for 2023 also includes free visits recorded in the first half of the year.
Figures refer to state museums, monuments, archaeological areas, and museum complexes. Data prior to 2024 were previously published by the source. Figures have been rounded.
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Ministero della Cultura (Italy). (May 12, 2025). Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/651867/museums-highest-attendance-italy/
Ministero della Cultura (Italy). "Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors)." Chart. May 12, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/651867/museums-highest-attendance-italy/
Ministero della Cultura (Italy). (2025). Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/651867/museums-highest-attendance-italy/
Ministero della Cultura (Italy). "Most Visited Museums, Archaeological Areas, and Similar Cultural Institutions in Italy from 2019 to 2024 (in 1,000 Visitors)." Statista, Statista Inc., 12 May 2025, https://www.statista.com/statistics/651867/museums-highest-attendance-italy/
Ministero della Cultura (Italy), Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors) Statista, https://www.statista.com/statistics/651867/museums-highest-attendance-italy/ (last visited June 05, 2025)
Most visited museums, archaeological areas, and similar cultural institutions in Italy from 2019 to 2024 (in 1,000 visitors) [Graph], Ministero della Cultura (Italy), May 12, 2025. [Online]. Available: https://www.statista.com/statistics/651867/museums-highest-attendance-italy/