This statistic presents the share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, sorted by gender. During the survey period, it was found that 73 percent of female respondents used coupons for online fashion and accessory purchases at least occasionally or frequently.
Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (January 11, 2017). Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/
Statista Survey. "Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender." Chart. January 11, 2017. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/
Statista Survey. (2017). Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender. Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/
Statista Survey. "Share of Digital Coupon Users in The United States Who Utilize Online Coupons for Selected Product Categories as of August 2016, by Gender." Statista, Statista Inc., 11 Jan 2017, https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/
Statista Survey, Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender Statista, https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/ (last visited May 18, 2025)
Share of digital coupon users in the United States who utilize online coupons for selected product categories as of August 2016, by gender [Graph], Statista Survey, January 11, 2017. [Online]. Available: https://www.statista.com/statistics/656466/us-digital-coupon-usage-penetration-product-categories-gender/
