This statistic presents the average number of daily brand posts on Twitter from 2017 to 2019. As of the last measured period, brands posted an average of 0.77 tweets to the social network every day. This represents an approximately ten percent decline from the previous year, continuing the trend of less brand engagement on Twitter.
Average number of daily brand posts on Twitter from 2017 to 2019
Characteristic
Number of brand tweets per day
2017
1.12
2018
0.86
2019
0.77
0.750.80.850.90.9511.051.11.15
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Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date. Data regarding 2017 and 2018 from earlier publications.
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Rival IQ. (March 4, 2020). Average number of daily brand posts on Twitter from 2017 to 2019 [Graph]. In Statista. Retrieved May 02, 2025, from https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/
Rival IQ. "Average number of daily brand posts on Twitter from 2017 to 2019." Chart. March 4, 2020. Statista. Accessed May 02, 2025. https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/
Rival IQ. (2020). Average number of daily brand posts on Twitter from 2017 to 2019. Statista. Statista Inc.. Accessed: May 02, 2025. https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/
Rival IQ. "Average Number of Daily Brand Posts on Twitter from 2017 to 2019." Statista, Statista Inc., 4 Mar 2020, https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/
Rival IQ, Average number of daily brand posts on Twitter from 2017 to 2019 Statista, https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/ (last visited May 02, 2025)
Average number of daily brand posts on Twitter from 2017 to 2019 [Graph], Rival IQ, March 4, 2020. [Online]. Available: https://www.statista.com/statistics/656736/daily-twitter-tweets-posts-average/
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