Lamar Advertising's revenue in the U.S. and Canada 2021-2024, by display ad type

Published by
J. G. Navarro
,
Mar 3, 2025

In 2024, the Louisiana-based outdoor media corporation Lamar Advertising Company generated over 1.36 billion U.S. dollars in revenue with static billboard displays. That accounted for about 62 percent of Lamar Advertising's total revenue that year. The company's transit display revenues increased the most annually, however, reaching nearly 167 million dollars in 2024.

Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2024, by display ad type (in million U.S dollars)

CharacteristicStatic billboard displayDigital billboard displayTransit displaysLogo displays
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Showing entries 1 to 4 (4 entries in total)
Statistic: Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2024, by display ad type (in million U.S dollars)

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Release date

February 2025

Region

Canada, United States

Survey time period

2021 to 2024

Supplementary notes

Data preceding 2024 comes from earlier releases.

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