This statistic shows the results of a survey in which respondents were asked how much the price of soft drinks would have to increase by to discourage them from buying any in the United Kingdom (UK) in 2016. A majority of 25 percent of consumers believe the current price is already too much, followed by 19 percent who would be discouraged from buying soft drinks if there was a 50 percent increase in price.
The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?*
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Harris Interactive. (May 1, 2016). The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?* [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. "The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?*." Chart. May 1, 2016. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. (2016). The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?*. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive. "The Average Price of a 1.75 Liter Bottle of Sugary Carbonated Soft Drink Is £1.86. What Price Would Discourage You from Buying It?*." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
Harris Interactive, The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?* Statista, https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/ (last visited May 10, 2025)
The average price of a 1.75 liter bottle of sugary carbonated soft drink is £1.86. What price would discourage you from buying it?* [Graph], Harris Interactive, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/659713/price-increases-on-soft-drinks-due-to-sugar-tax-united-kingdom-uk/
