During a survey conducted among marketers worldwide in September and October 2024, approximately 40 percent included artificial intelligence (AI) skills among the most important skill areas for marketing teams to develop over the following two years. The same share of respondents selected data and analytics skills. According to the same study, six in 10 global marketers expected organizations' marketing budgets to increase between 2024 and 2026.
Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024
The source does not specify the survey type. The source adds that approximately 45 percent of respondents were based in the United Kingdom, 27 percent in North America, 14 percent in Europe outside of the UK, seven percent in the Asia-Pacific (APAC) region, five percent in the Middle East and Africa (MEA), and three percent in other regions.
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J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
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Econsultancy. (December 5, 2024). Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/659764/important-skills-marketers/
Econsultancy. "Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024." Chart. December 5, 2024. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/659764/important-skills-marketers/
Econsultancy. (2024). Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/659764/important-skills-marketers/
Econsultancy. "Most Important Skill Areas for Marketing Teams to Develop over The following Two Years According to Marketers Worldwide as of October 2024." Statista, Statista Inc., 5 Dec 2024, https://www.statista.com/statistics/659764/important-skills-marketers/
Econsultancy, Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024 Statista, https://www.statista.com/statistics/659764/important-skills-marketers/ (last visited April 20, 2025)
Most important skill areas for marketing teams to develop over the following two years according to marketers worldwide as of October 2024 [Graph], Econsultancy, December 5, 2024. [Online]. Available: https://www.statista.com/statistics/659764/important-skills-marketers/
