In 2023, advertising taking place within a television program on cable TV achieved a revenue of around 1.2 trillion South Korean won. This type of advertising includes program, subtitle, time check, and piece advertising. It was the most successful format by far, followed by sponsorship advertising. This trend was forecast to continue up to 2025.
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KOBACO. (January 9, 2025). Cable TV program provider advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) [Graph]. In Statista. Retrieved July 02, 2025, from https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Cable TV program provider advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won)." Chart. January 9, 2025. Statista. Accessed July 02, 2025. https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. (2025). Cable TV program provider advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won). Statista. Statista Inc.. Accessed: July 02, 2025. https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO. "Cable Tv Program Provider Advertising Revenue in South Korea from 2015 to 2023 with Forecasts up to 2025, by Format (in Billion South Korean Won)." Statista, Statista Inc., 9 Jan 2025, https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/
KOBACO, Cable TV program provider advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) Statista, https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/ (last visited July 02, 2025)
Cable TV program provider advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in billion South Korean won) [Graph], KOBACO, January 9, 2025. [Online]. Available: https://www.statista.com/statistics/663753/south-korea-cable-tv-ad-revenue-format/