According to an October 2022 survey of brand-aware mobile gamers in the United States, casino game publisher Big Fish Games was the mobile game publisher most associated with the word "fun". Over seven in ten respondents associated Big Fish Games with that word. The publisher also scored higher than average on "creative".
Mobile game publisher word association according to mobile gamers in the United States as of October 2022
Characteristic
Big Fish Games
Plarium
Product Madness
King
Playrix
Playtika
Zynga
Scopely
GSN
Jam City
Fun
71%
26%
38%
28%
35%
37%
54%
30%
54%
54%
Creative
56%
38%
46%
11%
7%
35%
50%
40%
50%
51%
Original
31%
42%
42%
37%
42%
38%
35%
36%
39%
32%
High quality
30%
38%
37%
18%
20%
36%
28%
43%
31%
36%
Casual
23%
7%
10%
20%
12%
13%
19%
14%
19%
20%
Innovative
17%
12%
21%
2%
2%
26%
20%
26%
21%
25%
Trustworthy
17%
30%
39%
18%
28%
33%
15%
40%
22%
21%
Player centric
9%
23%
17%
15%
17%
25%
13%
19%
16%
21%
Safe
8%
1%
3%
9%
3%
6%
9%
6%
11%
11%
Diverse
8%
7%
8%
63%
50%
12%
11%
11%
10%
11%
Boring
5%
15%
18%
6%
9%
10%
6%
6%
4%
2%
Mid-core
2%
4%
3%
3%
3%
1%
3%
3%
2%
2%
Core
1%
5%
3%
53%
49%
5%
1%
6%
2%
1%
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Vorhaus Advisors. (November 30, 2022). Mobile game publisher word association according to mobile gamers in the United States as of October 2022 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/
Vorhaus Advisors. "Mobile game publisher word association according to mobile gamers in the United States as of October 2022." Chart. November 30, 2022. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/
Vorhaus Advisors. (2022). Mobile game publisher word association according to mobile gamers in the United States as of October 2022. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/
Vorhaus Advisors. "Mobile Game Publisher Word Association According to Mobile Gamers in The United States as of October 2022." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/
Vorhaus Advisors, Mobile game publisher word association according to mobile gamers in the United States as of October 2022 Statista, https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/ (last visited May 04, 2025)
Mobile game publisher word association according to mobile gamers in the United States as of October 2022 [Graph], Vorhaus Advisors, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/664327/mobile-game-publishers-by-users/
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