eBay: global ad spend 2014-2023
In 2023, eBay invested 1.2 billion U.S. dollars in advertising activities. The spending has been relatively stable, oscillating between one billion and 1.3 billion dollars across the presented period.
Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Digital retail media advertising worldwide
Overview
8
- Premium Statistic Digital retail media ad investment worldwide 2018-2028
- Premium Statistic Digital retail media ad investment growth worldwide 2022-2025
- Premium Statistic Digital retail media ad spend in major economies 2024
- Premium Statistic Digital retail media ad spend growth worldwide 2024, by country
- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Growth of digital ad revenues of major companies worldwide 2023
- Premium Statistic Retail media ad revenue worldwide 2029, by stakeholder
- Premium Statistic Search ad spending worldwide 2024, by type
Key players
8
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023
- Premium Statistic Amazon advertising revenue 2017-2027
- Premium Statistic Global Apple digital advertising revenues 2020-2027
- Premium Statistic eBay ad revenue 2020-2023, by type
- Premium Statistic Estimated ad revenue of JD.com 2017-2027
- Premium Statistic Ad services revenue generated by MercadoLibre, Inc. worldwide 2022-2023
- Premium Statistic Rakuten Group ad business revenue 2020-2024
- Premium Statistic Zalando ecommerce media ad revenue in Europe 2019-2024
Marketer insights
6
- Premium Statistic Share of media budgets invested in retail media worldwide 2022-2024
- Premium Statistic Retail media's perceived ability to drive brand awareness worldwide 2023, by region
- Premium Statistic Importance of product insights in marketing plans worldwide 2023, by region
- Premium Statistic Stakeholders that would like to see new verticals create retail media offerings 2023
- Premium Statistic Importance of partnerships in retail media worldwide 2023, by region
- Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
Audience insights
7
- Premium Statistic Leading e-commerce and shopping websites worldwide 2024, based on visit share
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Most downloaded shopping apps worldwide 2024
- Basic Statistic Channels used for discovering, researching, and purchasing products globally in 2024
- Premium Statistic Online channels usage for product search worldwide 2023
- Premium Statistic Impact of retail media ads on customer acquisition worldwide 2024
- Premium Statistic Most wanted e-commerce innovations worldwide 2023, by generation
Further related statistics
16
- eBay: ad spend in the U.S. 2012-2019
- eBay: annual net revenue 2004-2014
- eBay: annual EBIT 2015-2022
- eBay: annual operating income 2015-2022
- Etsy: global ad spend 2016-2023
- eBay: quarterly net income 2014-2024
- eBay: share of regional audiences as of June 2011
- eBay: quarterly net GAAP income 2008-2015
- U.S. eBay shopper distribution 2017, by age group
- eBay: quarterly net revenue 2007-2015
- eBay: quarterly classifieds revenue 2014-2020
- Internet usage for online auction purchases in Germany 2013-2015, by frequency
- U.S. eBay shopper distribution 2017, by gender
- eBay's market share in the U.S. 2012-2017
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Cimpress: ad spend 2014-2016
Further Content: You might find this interesting as well
Statistics
- eBay: ad spend in the U.S. 2012-2019
- eBay: annual net revenue 2004-2014
- eBay: annual EBIT 2015-2022
- eBay: annual operating income 2015-2022
- Etsy: global ad spend 2016-2023
- eBay: quarterly net income 2014-2024
- eBay: share of regional audiences as of June 2011
- eBay: quarterly net GAAP income 2008-2015
- U.S. eBay shopper distribution 2017, by age group
- eBay: quarterly net revenue 2007-2015
- eBay: quarterly classifieds revenue 2014-2020
- Internet usage for online auction purchases in Germany 2013-2015, by frequency
- U.S. eBay shopper distribution 2017, by gender
- eBay's market share in the U.S. 2012-2017
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Cimpress: ad spend 2014-2016
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
eBay. (February 28, 2024). Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/664607/ebay-ad-expense/
eBay. "Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars)." Chart. February 28, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/664607/ebay-ad-expense/
eBay. (2024). Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/664607/ebay-ad-expense/
eBay. "Advertising Expense of Ebay Worldwide from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/664607/ebay-ad-expense/
eBay, Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/664607/ebay-ad-expense/ (last visited April 21, 2025)
Advertising expense of eBay worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph], eBay, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/664607/ebay-ad-expense/