Global e-commerce market share of leading e-retailers 2023

Published by Daniela Coppola, May 20, 2025

Alibaba was the top company worldwide in terms of gross merchandise volume (GMV) share across the web. The Chinese e-retail giant which provides consumers business-to-business (B2B), consumer-to-consumer (C2C), and business-to-consmer (B2C) e-commerce accounted for 20 percent of the overall online GMV in 2023. Amazon ranked second, accounting for 12 percent of overall online GMV.

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E-commerce market share of leading e-retailers worldwide in 2023, based on GMV

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Release date

October 2024

Region

Worldwide

Survey time period

2023

Special properties

based on gross merchandise volume (GMV)

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