TUI AG's global revenue increased by 12.1 percent in 2024 over the previous year. Between October 2023 and September 2024, the Northern region, which includes TUI's tour operations and airlines in the United Kingdom, Ireland, and the Nordic countries, was the company's most profitable segment, generating 8.5 billion euros. Overall, TUI's revenue worldwide exceeded 23 billion euros in 2024.
How many customers does TUI have?
In 2024, the number of customers of TUI AG worldwide grew significantly over the previous year but did not fully recover from the impact of COVID-19. Overall, the company reported over 20 million global customers in 2024. That year, the Central region, which comprises Germany, Austria, Poland, and Switzerland, accounted for the most customers.
What is TUI’s number of employees?
Although the company is headquartered in Hanover, Germany, it was Great Britain that recorded the highest number of TUI AG employees in 2024. Meanwhile, hotels and resorts was the TUI AG’s business segment with the most employees, accounting for over 40 percent of the nearly 67,000 people working for the company.
Revenue of TUI AG worldwide from 2019 to 2024, by segment
(in million euros)
Figures prior to 2023 were previously published by the source. The source specifies that:
Northern region: comprises tour operator activities and airlines in the UK, Ireland, and the Nordics. This segment also included the Canadian strategic venture Sunwing, which sold its tour operation business in May 2023.
Central region: comprises the tour operators and airlines in Germany and the tour operator activities in Austria, Poland, and Switzerland. The tour operator in Italy was closed in 2020.
Western Region: comprises the tour operators and airlines in Belgium and the Netherlands, and the tour operator activities in France.
Hotels and resorts: includes hotels majority-owned by TUI, joint ventures with local partners, stakes in companies giving TUI significant influence, and hotels operated under management contracts.
Cruises: consists of the joint venture TUI Cruises, the former subsidiary Hapag-Lloyd Cruises, transferred to the joint venture TUI Cruises in July 2020, and Marella Cruises.
TUI Musement (previously Destination Experiences): delivers local services at TUI holiday destinations around the world.
All other segments: includes TUI business activities for the new markets, TUI AG's corporate center functions, the interim holdings, the group's real estate companies, and the Group's key tourism functions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TUI. (December 11, 2024). Revenue of TUI AG worldwide from 2019 to 2024, by segment (in million euros) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/
TUI. "Revenue of TUI AG worldwide from 2019 to 2024, by segment (in million euros)." Chart. December 11, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/
TUI. (2024). Revenue of TUI AG worldwide from 2019 to 2024, by segment (in million euros). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/
TUI. "Revenue of Tui Ag Worldwide from 2019 to 2024, by Segment (in Million Euros)." Statista, Statista Inc., 11 Dec 2024, https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/
TUI, Revenue of TUI AG worldwide from 2019 to 2024, by segment (in million euros) Statista, https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/ (last visited June 06, 2025)
Revenue of TUI AG worldwide from 2019 to 2024, by segment (in million euros) [Graph], TUI, December 11, 2024. [Online]. Available: https://www.statista.com/statistics/666083/tui-group-tourism-revenue-by-segment-and-region/