In 2023, the camera and social media company Snap Inc reported advertising costs of 24.9 million U.S. dollars, down from 42.7 million U.S. dollars in 2022, a decrease in advertising expenditure of over 70 percent within one year.
Annual advertising expenditure of Snap from 2015 to 2023
(in million U.S. dollars)
Characteristic
Annual spending in million U.S. dollars
2023
24.9
2022
42.7
2021
62.4
2020
29.5
2019
31.4
2018
11.3
2017
10.9
2016
9.4
2015
2.7
010203040506070
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The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
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Snap Inc.. (February 7, 2024). Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars)." Chart. February 7, 2024. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2024). Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/ (last visited May 18, 2025)
Annual advertising expenditure of Snap from 2015 to 2023 (in million U.S. dollars) [Graph], Snap Inc., February 7, 2024. [Online]. Available: https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
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