In 2024, the camera and social media company Snap Inc reported advertising costs of **** million U.S. dollars, up from **** million U.S. dollars in 2023.
The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.
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Snap Inc.. (May 1, 2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars)." Chart. May 1, 2025. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. (2025). Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc.. "Annual Advertising Expenditure of Snap from 2015 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 1 May 2025, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/
Snap Inc., Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/668198/annual-snap-advertising-spend/ (last visited July 12, 2025)
Annual advertising expenditure of Snap from 2015 to 2024 (in million U.S. dollars) [Graph], Snap Inc., May 1, 2025. [Online]. Available: https://www.statista.com/statistics/668198/annual-snap-advertising-spend/