Digital display advertising spending in Brazil amounted to more than six billion Brazilian reals in 2018. This represents an increase of more than 53 percent in comparison to the previous year, when digital display ad investments in the country added up to almost four billion reals.
Digital display advertising spending in Brazil from 2015 to 2018
(in billion Brazilian reals)
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Digital display advertising spending in Brazil from 2015 to 2018
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Data for 2015 retrieved from an earlier IBOPE publication. Data for 2016 and 2017 retrieved from Kantar Ibope Media publications.
Figures have been rounded.
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Kantar Ibope Media, & Grupo de Mídia São Paulo. (June 29, 2019). Digital display advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/673579/brazil-display-ad-spend/
Kantar Ibope Media, und Grupo de Mídia São Paulo. "Digital display advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)." Chart. June 29, 2019. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/673579/brazil-display-ad-spend/
Kantar Ibope Media, Grupo de Mídia São Paulo. (2019). Digital display advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals). Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/673579/brazil-display-ad-spend/
Kantar Ibope Media, and Grupo de Mídia São Paulo. "Digital Display Advertising Spending in Brazil from 2015 to 2018 (in Billion Brazilian Reals)." Statista, Statista Inc., 29 Jun 2019, https://www.statista.com/statistics/673579/brazil-display-ad-spend/
Kantar Ibope Media & Grupo de Mídia São Paulo, Digital display advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) Statista, https://www.statista.com/statistics/673579/brazil-display-ad-spend/ (last visited May 07, 2025)
Digital display advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) [Graph], Kantar Ibope Media, & Grupo de Mídia São Paulo, June 29, 2019. [Online]. Available: https://www.statista.com/statistics/673579/brazil-display-ad-spend/
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