Distribution of digital ad spend in Sweden 2024, by format

Published by Statista Research Department, Apr 17, 2025

In 2024, display was the largest digital advertising format in Sweden, accounting for 33 percent of the total digital ad spend. Video and social media attracted 31 percent and 25 percent, respectively, while the share of search stood at 12 percent.

Distribution of digital advertising spending in Sweden in 2024, by format

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Statistic: Distribution of digital advertising spending in Sweden in 2024, by format

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Release date

January 2025

Region

Sweden

Survey time period

2024

Special properties

only spending of member companies of Sveriges Mediebyråer; includes online display, online video, social media, and search

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Digital advertising in Sweden "

Other statistics that may interest you Digital advertising in Sweden

Overview

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Formats

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Social media

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Programmatic

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Consumer insights

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Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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