Advertising spending in Sweden 2018-2024

Published by Statista Research Department, Jul 9, 2025

In 2024, advertising spending in Sweden increased by *** percent compared to the values reported in 2023 and reached ***** billion Swedish kronor. Swedish advertising market has not recovered yet to the pre-COVID-19 pandemic levels.

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Advertising spending in Sweden from 2018 to 2024 (in billion SEK)

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Release date

January 2025

Region

Sweden

Survey time period

2018 to 2024

Special properties

only spending of member companies of Sveriges Mediebyråer

Supplementary notes

Figures preceding 2021 were retrieved from earlier publications.

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Topics

Advertising in SwedenAdvertising in the UKMedia usage in SwedenAdvertising in EuropeAdvertising in the Nordics
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