As of November 2023, approximately **** in five adults surveyed in the United States considered customer support, range of options, availability, and data privacy policies as important factors in keeping them loyal to a brand. Brand purpose ranked last among the presented factors, chosen by ** percent of the respondents.
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Marigold. (February 20, 2024). Leading factors driving brand loyalty among consumers in the United States as of 2023 [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/
Marigold. "Leading factors driving brand loyalty among consumers in the United States as of 2023." Chart. February 20, 2024. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/
Marigold. (2024). Leading factors driving brand loyalty among consumers in the United States as of 2023. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/
Marigold. "Leading Factors Driving Brand Loyalty among Consumers in The United States as of 2023." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/
Marigold, Leading factors driving brand loyalty among consumers in the United States as of 2023 Statista, https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/ (last visited June 24, 2025)
Leading factors driving brand loyalty among consumers in the United States as of 2023 [Graph], Marigold, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/676798/brand-loyalty-factors-usa/
