Number of social media users in the Nordics 2025

Published by
Stacy Jo Dixon,
Apr 23, 2025

As of February 2025, Sweden was home to 8.65 million social media users. Overall, Denmark and Norway had approximately 4.69 and 4.39 million social media users, respectively. There were around 313,000 social network users in Iceland, whilst the Faroe Island and Greenland both saw social media audiences of roughly 40,000.

Number of social media users in the Nordic countries in 2025 (in millions)

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Release date

February 2025

Region

Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway, Sweden

Survey time period

February 2025

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Statistics on " Social media usage in the Nordics "

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Other statistics that may interest you Social media usage in the Nordics

Overview

4

Soical media users

4

Benchmark

4

Social media platform usage

8

Facebook

8

Instagram

7

Messenger

6

TikTok

5

Other major platforms

6

Marketing and advertising

7

Further related statistics

15

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Statistics

Topics

Social media usage in DenmarkSocial media usage in Western EuropeSocial media news consumption worldwideSocial media advertising and marketing in EuropeSocial media usage in the Nordics
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