Most active social media networks New Zealand Q3 2021
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Social media usage in New Zealand is dominated by Facebook, with around 81 percent of the population claiming to use the platform each month. WhatsApp users were around half of this figure, with 40 percent saying they used the messaging service.
Additionally, YouTube is proving lucrative for advertisers with three separate FMCG areas attracting large numbers of advertisement views. In 2019, Nescafe advertising had just over 5.7 million views on the platform, Coca-Cola had approximately 5.9 million and Canon Australia around 37 thousand.
Active users
There has been a steady year-on-year increase in active internet use in New Zealand; in 2022, almost 90 percent of the population were active on social media. Mobile social media use has also seen a year-on-year increase, with around 97 percent of the population as active users in 2021.YouTube content and advertising
Kids’ content made up three of YouTube’s most popular media-ran channels in 2020, with Cartoon Network Australia having the largest number of views at almost 900 thousand, and ABC News with just over 278 thousand views.Additionally, YouTube is proving lucrative for advertisers with three separate FMCG areas attracting large numbers of advertisement views. In 2019, Nescafe advertising had just over 5.7 million views on the platform, Coca-Cola had approximately 5.9 million and Canon Australia around 37 thousand.
