Reasons to change primary supermarket in the Netherlands in 2024

Published by
T. Ozbun,
May 6, 2025

As of 2024, close to 40 percent of consumers who indicated that they had switched primary supermarkets had done so because of the price difference. Over a quarter of survey respondents stated that they switched supermarket because of a better assortment, whereas just eight percent indicated that parking had been a factor in their decision to change primary supermarket.

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Why did you change your primary supermarket?

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Release date

October 2024

Region

Netherlands

Survey time period

End of June to beginning of July 2024

Number of respondents

2,261 respondents

Age group

18 years and older

Special properties

Including online supermarkets

Method of interview

Panel survey

Supplementary notes

During the survey, multiple answers were possible.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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