The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. According to the study from Quantcast, 83 percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while 65 percent said the same about their use of third-party data.
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Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
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Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type
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Questions: How effectively does your organisation target a relevant audience using the following... [respondents who answered effectively and highly effectively]
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Quantcast. (January 29, 2019). Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type [Graph]. In Statista. Retrieved June 16, 2025, from https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. "Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type." Chart. January 29, 2019. Statista. Accessed June 16, 2025. https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. (2019). Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. Statista. Statista Inc.. Accessed: June 16, 2025. https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. "Share of Marketers Worldwide Who Believed Their Organization Targeted Audiences Effectively with Use of Data as of May 2018, by Business Type." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast, Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type Statista, https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/ (last visited June 16, 2025)
Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type [Graph], Quantcast, January 29, 2019. [Online]. Available: https://www.statista.com/statistics/684513/big-data-improvement-marketing-effectiveness/
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