Chinese consumers tend to have more trust in the media compared to those from other countries. According to an annual survey about the level of trust in various aspects in 28 countries released in January 2025, approximately 77 percent of the Chinese respondents expressed their trust in the media, the highest rating followed by Indonesia and India. In comparison, respondents from Japan, the United Kingdom, and Australia indicated the highest level of distrust.
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Level of trust in media in China from 2016 to 2025
This question was phrased by the source as follows: "Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'."
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Edelman. (January 16, 2025). Level of trust in media in China from 2016 to 2025 [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/685140/media-trust-china/
Edelman. "Level of trust in media in China from 2016 to 2025." Chart. January 16, 2025. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/685140/media-trust-china/
Edelman. (2025). Level of trust in media in China from 2016 to 2025. Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/685140/media-trust-china/
Edelman. "Level of Trust in Media in China from 2016 to 2025." Statista, Statista Inc., 16 Jan 2025, https://www.statista.com/statistics/685140/media-trust-china/
Edelman, Level of trust in media in China from 2016 to 2025 Statista, https://www.statista.com/statistics/685140/media-trust-china/ (last visited June 15, 2025)
Level of trust in media in China from 2016 to 2025 [Graph], Edelman, January 16, 2025. [Online]. Available: https://www.statista.com/statistics/685140/media-trust-china/
