In-app vs. mobile web ad spend Q3 2017, by country

Published by Statista Research Department, May 27, 2025
The statistic shows the distribution of mobile advertising spending in selected countries worldwide in the third quarter of 2017, sorted by platform and country. According to the source, 99 percent of advertising spending in China was in-app.
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Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform

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Release date

January 2018

Region

Worldwide

Survey time period

Q3 2017

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

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Statistics on " Advertising in BRICS countries "

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Other statistics that may interest you Advertising in BRICS countries

Brazil

7

Russia

6

India

5

China

5

South Africa

7

Further related statistics

19

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Topics

Advertising in BRIC countriesBRICS+ countriesAdvertising industry in IndiaAdvertising in Brazil
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$199 USD
per month, billed annually 1
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