Market share of leading sports betting operators in Italy 2024

Published by Statista Research Department, May 26, 2025

In 2024, Lottomatica was the leading operator for retail sports betting in Italy, accounting for roughly 42 percent of the market's total gross gaming revenue (GGR). That year, Snai and Eurobet followed behind, holding a market share of around 19 percent and 16 percent, respectively.

Bets from the Boot: the Italian cities with the highest GGR

In 2024, Naples was the Italian city with the highest gross gaming revenue from virtual sports betting, ahead of Rome and Milan. The same three cities also reported the highest GGR from retail sports betting that year. 

Soccer betting in Italy

Soccer betting is the most profitable segment of sports betting in Italy, with soccer wagers amounting to nearly 15 billion euros in 2023. That year, Serie A was the soccer league that generated the most significant income, with the amount wagered on Serie A soccer games totaling almost three billion euros.

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Market share of leading sports betting operators in Italy in 2024

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Release date

January 2025

Region

Italy

Survey time period

2024

Special properties

figures refer to the market share out of the total gross gaming revenue (GGR) in the online and retail sports betting market

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