In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.
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Annual advertising expense of Meta Platforms from 2014 to 2024
(in million U.S. dollars)
Characteristic
Expense in million U.S. dollars
2024
2,060
2023
2,020
2022
2,650
2021
2,990
2020
2,260
2019
1,570
2018
1,110
2017
324
2016
310
2015
281
2014
135
05001,0001,5002,0002,5003,0003,500
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Meta Platforms. (January 29, 2025). Annual advertising expense of Meta Platforms from 2014 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/685531/facebook-ad-expense/
Meta Platforms. "Annual advertising expense of Meta Platforms from 2014 to 2024 (in million U.S. dollars)." Chart. January 29, 2025. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/685531/facebook-ad-expense/
Meta Platforms. (2025). Annual advertising expense of Meta Platforms from 2014 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/685531/facebook-ad-expense/
Meta Platforms. "Annual Advertising Expense of Meta Platforms from 2014 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/685531/facebook-ad-expense/
Meta Platforms, Annual advertising expense of Meta Platforms from 2014 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/685531/facebook-ad-expense/ (last visited July 12, 2025)
Annual advertising expense of Meta Platforms from 2014 to 2024 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/685531/facebook-ad-expense/
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