J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in OOH ad spend of the top four highest-spending categories in the U.S. 2024
Of the 10 industries with the highest out-of-home (OOH) advertising spending in the United States in 2024, communications recorded the highest annual increase in OOH ad expenditure at 13.7 percent. In an election year, the category encompassing government, politics, and organizations grew by nearly 12 percent. That year, U.S. total OOH ad revenues grew by 4.5 percent.
