The sales value of printed comic books in Japan was estimated at 147.2 billion Japanese yen in 2024, which was a decrease of 13.8 billion yen compared to the previous year.
Comic books showed exceptional growth in 2020 due to the success of "Demon Slayer" and an increased demand for entertainment amid the COVID-19 pandemic. In 2021, further hit titles such as "Jujutsu Kaisen" and "Tokyo Revengers" contributed to the momentum of the market. The year 2022 was marked by a decrease in entertainment demand and a lack of hit titles, which led to a decline in comic book sales. This decline continued in 2023, although some titles, such as "Oshi no Ko" and "Frieren," managed to increase their sales due to successful anime adaptations. The year 2024 saw the end of several successful serializations. Next to the aforementioned "Jujutsu Kaisen" and "Oshi no Ko," this also included "My Hero Academia."
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Research Institute for Publications. (February 25, 2025). Sales value of printed comic books in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/
Research Institute for Publications. "Sales value of printed comic books in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 25, 2025. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/
Research Institute for Publications. (2025). Sales value of printed comic books in Japan from 2015 to 2024 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/
Research Institute for Publications. "Sales Value of Printed Comic Books in Japan from 2015 to 2024 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/
Research Institute for Publications, Sales value of printed comic books in Japan from 2015 to 2024 (in billion Japanese yen) Statista, https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/ (last visited June 08, 2025)
Sales value of printed comic books in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Research Institute for Publications, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/688461/japan-manga-comics-sales-value/
