Online advertising expenses in Japan 2024, by type

Published by Statista Research Department, Apr 14, 2025

Internet advertising medium expenditures in Japan amounted to approximately 2.96 trillion Japanese yen in 2024, which made it the largest type among internet advertising expenditures. Media costs include performance-based advertising, reserved advertising, and affiliate advertising. The total internet advertising expenditure in Japan during that year reached a value of more than 3.65 trillion yen.

Internet advertising expenditure in Japan in 2024, by type (in billion Japanese yen)

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Release date

February 2025

Region

Japan

Survey time period

2024

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.

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