J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowExpected change in marketing spending according to CMOs in the U.S. 2012-2026
During a February 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, their marketing spending increased by 3.3 percent during the 12 months preceding the study. Respondents also expected the expenditure to grow by 8.9 percent in the following 12 months.
