J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowOnline marketing & offline ad spend change according to CMOs in the U.S. 2012-2025
During a 2025 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of 7.3 percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by 0.3 percent in the following 12 months.
Marketing budgets and spending in the United States
In the past several years, U.S. marketing executives devoted on average between seven and 10 percent of their company’s revenues towards marketing budgets. As of 2025, this figure stood at 9.4 percent. Around a year earlier, in March 2024, the average surpassed 10 percent.
Online marketing's highlights
In 2025, the consumer packaged goods (CPG) segment was the sector recording the highest increase in digital marketing spending in the U.S. According to the industry's CMOs, the average growth rate surpassed 14 percent. The healthcare segment followed with an average rise of nearly 10 percent.
