In 2023, the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 37.2 months – or 3.1 years. That was the lowest average since 2009, when it stood at 34.7 months.
Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023
(in months)
Characteristic
Average in months
'23*
37.2
'22*
39.6
'21
40
'20
40
'19
41.1
'18
42.5
'17
44
'16
42
'15
44.1
'14
48
'13
45.4
'12
45.1
'11
43.3
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Statista. (May 16, 2024). Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. "Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months)." Chart. May 16, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. (2024). Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista. "Average Tenure of Chief Marketing Officers (Cmos) at The Leading 100 Advertisers in The United States from 2004 to 2023 (in Months)." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/693846/cmo-tenure-usa/
Statista, Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) Statista, https://www.statista.com/statistics/693846/cmo-tenure-usa/ (last visited May 12, 2025)
Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2023 (in months) [Graph], Statista, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/693846/cmo-tenure-usa/
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