Most popular perfume scents in Belgium 2016, by type

Perfumes differ greatly in terms of scents and can be divided into scent families. The most popular perfume scents in Belgium in 2019 were fresh and flowery scents. On the other hand, out of the different types of perfumes, the woody scents were the least appreciated. More than the type of scent, pricing depends on the type of perfume: perfume extracts are the priciest, whereas Eau de parfum (EdP) and eau de toilette (EdT) are cheaper. These differences rely on the extraction methods, which play a role in terms of longevity and concentration of essential oils. For instance, EdT reaches up to 12 percent of concentrate, whereas EdP reaches up to 20 percent. Meanwhile, perfume extracts have a concentration exceeding 20 percent. 

 Perfume loyalty in Belgium

Are Belgians loyal to the same perfume brand? Loyalty to perfume brands in Belgium was rather uncommon according to a 2016 survey. When purchasing a perfume, most Belgian respondents tended to mix or switch perfumes. However, approximately 20 percent of respondents usually bought the same perfume brand. In comparison, 30 percent of French people were loyal to one perfume brand in 2016. 

 Perfume shop loyalty in Belgium

In 2019, the main stores to purchase perfumes in Belgium were Kruidvat and Paris XL. Kruidvat had 260 stores in the country, whereas Paris XL had less than half. When it comes to perfume store loyalty, the majority of Belgians declared to usually buy their perfumes from the same store. However, 60 percent of respondents either switched stores or mixed them.