In 2021, digital advertising spending in Southeast Asia amounted to around 3.68 billion U.S. dollars. Digital ad expenditure in SEA was projected to grow further over the next years and is set to reach 4.7 billion dollars in 2024.
Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024
(in billion U.S. dollars)
Includes advertising on computers, mobile phones, tablets, and other internet-connected devices.
Excludes SMS, MMS, and P2P messaging-based advertising.
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Insider Intelligence. (February 9, 2022). Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. "Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars)." Chart. February 9, 2022. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. (2022). Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence. "Digital Advertising Expenditure in Southeast Asia from 2019 to 2021 with Forecasts until 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
Insider Intelligence, Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/ (last visited May 10, 2025)
Digital advertising expenditure in Southeast Asia from 2019 to 2021 with forecasts until 2024 (in billion U.S. dollars) [Graph], Insider Intelligence, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/694132/southeast-asia-digital-ad-spend/
