Retail e-commerce sales in Argentina 2019-2024, by category

Published by
F. Watty,
May 22, 2025

In 2024, the e-commerce category encompassing food, beverages, and cleaning items accounted for more than 3.75 trillion Argentine pesos, which makes it the second best-selling online segment after travel tickets and tourism. Argentina's e-commerce sector generated a revenue of over 22 trillion pesos, including business-to-consumer (B2C) and customer-to-customer (C2C) sales in 2024.

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Retail e-commerce sales in Argentina from 2019 to 2024, by category (in billion Argentine pesos)

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Release date

February 2025

Region

Argentina

Survey time period

2019 to 2024

Number of respondents

197 e-commerce providers**

Special properties

B2C only; includes VAT

Supplementary notes

* Excluding sports apparel.

** Number of respondents in 2024.

The original question posed on the survey was: "Regarding the product categories you offer online, please indicate the revenue for each of them (including VAT)".
Figures have been rounded.

In 2022, the C2C ratio stopped being calculated.

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Overview

5

Consumption

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Segments

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Online retailers

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Shopping preferences

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Further related statistics

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E-commerce in ArgentinaAmazonMercado LibreOnline marketplaces in Latin AmericaE-commerce in Latin America
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