Cross-border online purchases of shoppers in the UK 2020, by product type

This statistic illustrates the results of a survey on the leading product categories purchased online from abroad by consumers in the United Kingdom (UK) in 2020. During the survey period, it was found that 18 percent of respondents purchased clothing online from abroad. A share of nine percent of respondents stated that they made cross-border purchases of cosmetics, haircare and skincare products. For a more detailed look at online shopping and online shoppers in the United Kingdom please visit our Digital Market Outlook.