As of the first half of 2020, 17 percent of Danish online shoppers did not return a purchase that they otherwise intended to return. The most common reason, among 36 percent of respondents was not bothering, whereas 34 percent found the process too expensive or found it too difficult to pack the product again.
Reasons why consumers didn't return online purchased goods in Denmark in H1 2020
Characteristic
Share of respondents
Did not bother to waste time
36%
Too expensive
34%
Too difficult to pack the product in
34%
Forgot
20%
Lack of return label in the package
18%
Nearest post office too far away
6%
Unsure how to send product
7%
Other
5%
0%5%10%15%20%25%30%35%40%
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Kept a purchase even though originally wanted to return
Supplementary notes
This question was phrased by the source as follows: "Har du inden for de seneste 6 måneder prøvet at beholde en vare, du har bestilt på internettet, selvom du egentlig ville returnere den?"
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