Willingness to pay more for Fairtrade products in Sweden 2018

This statistic shows the results of a survey on the willingness to spend more money for Fairtrade labeled products in Sweden in 2018. During the survey period, 24 percent of the respondents agreed to the statement that it's worth paying more for Fairtrade products than for the corresponding products without labeling. Around five percent of the respondents stated that for them it's not worth to pay more for Fairtrade labeled products if corresponding products without label are also available.