E-commerce as share of total fashion sales in Spain 2012-2023

Spain's fashion e-commerce sector has experienced remarkable growth, with online sales accounting for

percent of all fashion purchases in 2023. This represents an increase of more than percentage points regarding ten years before. 

Consumer behavior and demographics

Young Spanish consumers are driving the growth of online fashion sales. A 2024 survey revealed that shoppers aged 16 to 24 spent the most on online fashion purchases, with an average ticket size of

euros. Interestingly, men reported higher average spending per purchase on fashion e-commerce compared to women. As online shopping becomes more prevalent, consumers are utilizing various platforms to search for fashion items, with over of respondents checking brand websites before purchasing products in this category. 

Market growth and future prospects 

The value of online fashion sales in Spain has grown exponentially, reaching

**

6 billion euros in the third quarter of 2023. This represents a significant increase from million euros in 2012, underscoring the sector's rapid expansion. Looking ahead, the e-commerce fashion market in Spain is expected to continue its growth trajectory, with forecasts indicating substantial increases in both revenue and user numbers across all segments.