During a 2019 survey carried out among marketers from across the globe, 91 percent of agency respondents stated that they used click-through rates as a performance indicator for their email marketing. Other commonly used metrics were open rates and conversion rates.
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Success measurement metrics among agency marketers in email marketing worldwide as of July 2019
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Econsultancy. (September 30, 2019). Success measurement metrics among agency marketers in email marketing worldwide as of July 2019 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy. "Success measurement metrics among agency marketers in email marketing worldwide as of July 2019." Chart. September 30, 2019. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy. (2019). Success measurement metrics among agency marketers in email marketing worldwide as of July 2019. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy. "Success Measurement Metrics among Agency Marketers in Email Marketing Worldwide as of July 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
Econsultancy, Success measurement metrics among agency marketers in email marketing worldwide as of July 2019 Statista, https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/ (last visited July 08, 2025)
Success measurement metrics among agency marketers in email marketing worldwide as of July 2019 [Graph], Econsultancy, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/710307/email-marketing-performance-indicators-in-the-uk/
