Survey on media usage in fashion product purchases in Finland 2018

In 2018, print magazines were the most used media in Finland as a source of information when purchasing fashion and style products or services. Around 30 percent of respondents consumed print magazines to gather ideas and tips. The second most commonly used media for roughly 15 percent of the respondents was social media. For Finns, radio was the least used medium to collect information when buying fashion and style products.