Among leading Norwegian companies surveyed in 2020, 100 percent stated they used Facebook as a marketing channel and 91 percent said they used Instagram. Retargeted advertising was applied in 32 percent of responding companies.
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Usage of selected digital marketing channels among companies from Norway as of October 2020
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Usage of selected digital marketing channels among companies from Norway as of October 2020
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* The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Norway
• No more than one brand in the same in the same industry per company"
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BearingPoint. (March 3, 2021). Usage of selected digital marketing channels among companies from Norway as of October 2020 [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/
BearingPoint. "Usage of selected digital marketing channels among companies from Norway as of October 2020." Chart. March 3, 2021. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/
BearingPoint. (2021). Usage of selected digital marketing channels among companies from Norway as of October 2020. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/
BearingPoint. "Usage of Selected Digital Marketing Channels among Companies from Norway as of October 2020." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/
BearingPoint, Usage of selected digital marketing channels among companies from Norway as of October 2020 Statista, https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/ (last visited June 13, 2025)
Usage of selected digital marketing channels among companies from Norway as of October 2020 [Graph], BearingPoint, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/715117/share-of-selected-major-companies-using-digital-advertising-in-norway-by-ad-form/
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