This statistic shows the frequency of use of fragrances (perfumes, eau de toilette) among consumers in the United States as of May 2017, by age group. During the survey, ** percent of responding U.S. consumers aged between 18 and 29 years reported using fragrances every day.
Users of personal care and responsible for the purchase of personal care products for the household
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How often do you personally use fragrances (perfume, eau de toilette)?"
Percentage points not equal to 100 percent are probably due to rounding.
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Statista Survey. (June 1, 2017). Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/
Statista Survey. "Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/
Statista Survey. (2017). Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/
Statista Survey. "Frequency of Use of Fragrances (Perfume, Eau De Toilette) among Consumers in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/
Statista Survey, Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/ (last visited July 15, 2025)
Frequency of use of fragrances (perfume, eau de toilette) among consumers in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/716375/fragrances-frequency-of-use-by-age-group/
