This statistic shows the results of 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked why they usually use eye make-up products, such as mascara, eye shadow and eyeliner. Among the women surveyed, 72 percent said that they use eye make-up to look better, making this the most common reason in the provided list. Other popular explanations for eye make-up use are boosting confidence (45 percent) and fitting the occasion (34 percent).
Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?
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Statista. (June 1, 2017). Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)? [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/
Statista. "Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?." Chart. June 1, 2017. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/
Statista. (2017). Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/
Statista. "Why Do You Usually Use Eye Makeup (Mascara, Eye Shadow, Eyeliner Etc.)?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/
Statista, Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)? Statista, https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/ (last visited June 07, 2025)
Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/720990/reasons-for-women-s-eye-make-up-use-united-kingdom-uk/
