Leading U.S. brands on Facebook 2020, by user engagement

Published by
Stacy Jo Dixon,
Jul 11, 2025
In 2020, Fox News was the leading U.S. brand on Facebook with almost ***** million post-level reactions, comments, and shares. Second-ranked The Dodo generated nearly *** million Facebook interactions on content posts.
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Leading brands in the United States on Facebook in 2020, based on user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

post-level reactions, comments and shares

Supplementary notes

*These rankings exclude sports teams, TV shows and public figures.

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Statistics on " Brands on social media "

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Leading publishers and brands

8

User interactions

8

Facebook

8

Twitter

7

Instagram

7

Brand sentiment

6

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Topics

Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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* For commercial use only

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