In 2020, the Shade Room had the highest user engagement on owned video content with 3.3 billion total video content actions (reactions, comments, shares, retweets and likes). Second ranked was the music platform Official WorldStarHipHop with roughly one billion actions on owned video content published on Facebook, Twitter, Instagram.
Leading brands in the United States on social media in 2020, based on user engagement on owned video content
(in million actions)
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Shareablee. (February 9, 2021). Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions) [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/
Shareablee. "Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions)." Chart. February 9, 2021. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/
Shareablee. (2021). Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions). Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/
Shareablee. "Leading Brands in The United States on Social Media in 2020, Based on User Engagement on Owned Video Content (in Million Actions)." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/
Shareablee, Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions) Statista, https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/ (last visited April 21, 2025)
Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions) [Graph], Shareablee, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/721970/top-us-brands-by-video-engagement/
