Beauty box brand awareness among female U.S. consumers 2017

Published by
D. Petruzzi,
Feb 2, 2022
This statistic provides an indication of which beauty box brands are best known among women in the United States as of May 2017. According to the survey of women interested in beauty and cosmetics, 54 percent of women knew of Birchbox at least by name.

Share of female consumers in the United States who are aware of selected beauty box brands as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

1,006 respondents

Age group

18 years and older

Special properties

who are interested in beauty and/or cosmetics

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of these beauty boxes do you know, even if only by name?"

Multiple answers were possible.

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Subscription motivation

5

Preferences and brand awareness

8

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Topics

Beauty boxes in the U.S.Cosmetics industry in the U.S.Cosmetics industryCosmetics consumer behavior in the U.S.
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