This statistic shows the results of a survey conducted in 2017, in which women in the United Kingdom (UK) were asked which of the selected decorative cosmetics (foundation, lipstick, mascara etc.) brands they know (at least by name). The results are broken down by age group. Rimmel and Max Factor are the most well-known brands for cosmetics among those aged between 18 and 29 years, with 83 and 82 percent of those in this age group, respectively, having heard of the brands.
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?
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Statista. (June 1, 2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/
Statista. "Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?." Chart. June 1, 2017. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/
Statista. (2017). Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)?. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/
Statista. "Which of The following Decorative Cosmetics (Foundation, Lipstick, Mascara Etc.) Brands Do You Know (at Least by Name)?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/
Statista, Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? Statista, https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/ (last visited May 17, 2025)
Which of the following decorative cosmetics (foundation, lipstick, mascara etc.) brands do you know (at least by name)? [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722610/cosmetic-brand-awareness-females-by-age-united-kingdom-uk/