This statistic shows the most important features when choosing makeup products according to female consumers in the United States as of May 2017, sorted by age. According to the survey of women interested in beauty and cosmetics that purchased makeup at least once per week, 95 percent of those aged 18 to 29 said they considered quality as one of the most important features.
Most important product features for women when selecting makeup products in the United States as of May 2017, by age
those interested in beauty and/or cosmetics that purchased makeup at least once per week
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "When choosing makeup products, which features are most important to you?"
Multiple answers were possible.
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Statista. (June 1, 2017). Most important product features for women when selecting makeup products in the United States as of May 2017, by age [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/
Statista. "Most important product features for women when selecting makeup products in the United States as of May 2017, by age." Chart. June 1, 2017. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/
Statista. (2017). Most important product features for women when selecting makeup products in the United States as of May 2017, by age. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/
Statista. "Most Important Product Features for Women When Selecting Makeup Products in The United States as of May 2017, by Age." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/
Statista, Most important product features for women when selecting makeup products in the United States as of May 2017, by age Statista, https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/ (last visited June 08, 2025)
Most important product features for women when selecting makeup products in the United States as of May 2017, by age [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/722867/important-makeup-features-among-us-women-by-age/
