This statistic represents the results of a Statista survey in which respondents were asked what reasons would cause them to switch from their usual shower and bath preparation brand in the U.S. as of May 2017. Some ** percent of respondents aged 30 to 59 years said they would switch their usual brand if they wanted to try something new.
English speaking female population who buy shower and bath preparation
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "What would make you switch your usual shower and bath preparation brand?"
Multiple answers were possible.
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Statista. (June 1, 2017). Reasons for women switching shower and bath preparation brands in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/
Statista. "Reasons for women switching shower and bath preparation brands in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/
Statista. (2017). Reasons for women switching shower and bath preparation brands in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/
Statista. "Reasons for Women Switching Shower and Bath Preparation Brands in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/
Statista, Reasons for women switching shower and bath preparation brands in the United States as of May 2017, by age group Statista, https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/ (last visited July 12, 2025)
Reasons for women switching shower and bath preparation brands in the United States as of May 2017, by age group [Graph], Statista, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/726359/shower-and-bath-preparation-brand-switching-in-the-us-by-age/
