Survey on future expectations for marketing sector by 2020 in the United Kingdom (UK)

Published by Statista Research Department, Dec 10, 2024
This statistic shows the results of a 2017 survey among senior marketers on their expectations regarding work in the marketing sector in the United Kingdom (UK) by 2020. The survey found that 62 percent of respondents believed that marketers would reduce the number of agencies they work with within the next three years, while 73 percent agreed that real-time personalization of content would disrupt the agency landscape.

Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: Share of respondents that agreed with the following statements on future marketing strategies in the United Kingdom (UK) 2017

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Source

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Release date

June 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

250+

Special properties

senior marketers

Method of interview

Online survey

Supplementary notes

* The source does not specify the date of the survey.

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